Are accepts expanding versions of IAB standard ad formats. Expanding creative must be served via a third party.

BUSINESS RULES

• All creative is to include a valid clickthrough that opens in a new tab or window
• Creative with a white background must include a 1px solid border
• Can contain animation and loop twice (play through 3 times)
• No strobing effects or rapid animation permitted
• User initiated expand only – hover for one second or click
• Must include ‘X’ in top right corner to close
• Must expand to the left and down
• Sound must be user initiated and muted by default, with a visible mute/unmute button
• Auto play animation/video: 30 sec max duration
• Animation/video must contain play/pause controls
• Video aspect ratio: 16:9
• Creative specifications can change at any time. Always refer to the Are Media Web Site prior to developing creative. For complete guidelines, please click here.
• Please refer to Are Media’s Ad Matrix to see where this ad unit can run

DEADLINES & DELIVERY

Creative must be delivered at least 5 business days prior to campaign go live date.

3rd party creative must be live when submitted to allow adequate testing.

Failure to provide creative within these turn-around times may delay campaign start times.

All rich media ads are required to be served via a third party. Are Media accepts most third party ad servers; please consult with your Are Media Campaign Manager for confirmation.

All rich media ads are subject to testing.