A partnership with Dotdash Meredith (DDM), the powerhouse behind some of the world’s most iconic media brands, has cemented our position as Australia’s leading women’s lifestyle advertising network.
The partnership signals a new chapter in Are Media’s digital leadership – and a powerful new opportunity for brands to connect with the country’s most influential and action-orientated consumers.
This strategic collaboration doubles Are Media’s digital reach - catapulting its monthly audience to 10.4* million people and creating Australia’s #1 women’s lifestyle network. This is in addition to Are Media’s monthly print reach of 6 million Australians**.
The partnership brings together Are Media’s powerhouse portfolio — including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, marie claire, ELLE, New Idea, WHO and more — with DDM’s internationally celebrated brands such as PEOPLE, Allrecipes, Real Simple, FOOD & WINE and Better Homes & Gardens U.S.
With Dotdash Meredith’s existing Australian audience of 8.8 million&, the partnership significantly enhances Are Media’s footprint in categories such as travel, tech, sustainability, and finance, opening up fresh opportunities for brands to tap into new audiences, like Men and Gen Z.
Source: *Ipsos iris Online Audience Measurement Service, monthly average March 2024 – February 2025, Age 14+, combined audience from ORG Dotdash, ORG Meredith, and ORG Are Media;
**Roy Morgan Single Source December 2024
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