Solus eDM

Are Media connects with over 1.6 million subscribers each week through our email channel.

Are Media supports client supplied flat image solus EDMs across some brands, however the rest require a require a mandatory production charge for a responsive design and build by the Are Media s54 Creative Studio.

A responsive design ensures that the creative is adaptive to the device the email is viewed on.

NB: As flat image files are not responsive and can be difficult to read on mobile devices, in 2021 all Solus EDMs will require a mandatory production charge for a responsive design.

Flat Image Solus EDMs are only valid for the following brands: ELLE, Harper’s BAZAAR, Gourmet Traveller, Now to Love, Women’s Weekly, Women’s Weekly Food, Woman’s Day, TV Week, Take 5, Homes to Love, House & Garden, Country Style, Real Living, Inside Out & Belle

Flat Image Solus EDM

Description
Specification
File format:
JPEG
File Size:
200KB max
Dimensions:
Maximum width of 600px and height up to 1700px
Subject Line:
Client to provide
Click Through URL:
Client to provide

Creative specifications can change at any time. Always refer to the Are Media Web Site for the Ad Specs prior to developing creative.

Responsive Solus EDMs

Description
Specification
Creative Production:
Responsive Solus EDMs are designed and built by the Are Media s54 Creative Studio. A mandatory production fee is applicable
Copy Required:
Client to provide a headline, body copy (up to 100 words of copy) and call to action copy and link. Copy is subject to editorial approval and may be altered to suit our brands’ tone
Product Copy (if required):
For each product, client to provide product name, description (30 words of copy max.), price and call to action copy and link
Images Required:
High resolution, logo and brand/product images
Design Assets:
JPG, EPS or PNG (500px wide)
Subject Line:
Client to provide
Click Through URL:
Client to provide
Tracking:
Approved vendors third party impression and click tracking tags are also accepted. The impression tracker cannot redirect to another vendor’s pixel URL i.e to a survey pixel
SSL Compliance:
All ads must be secure and SSL compliant

Creative specifications can change at any time. Always refer to the Are Media Web Site for the Ad Specs prior to developing creative.

BUSINESS RULES

  • All eDM creative must be supplied with a subject line and valid click-through that opens in a new tab or window
  • All eDM campaign should be focused around driving ‘conversion’ via; client offers, coupons, and exclusive discounts
  • All eDM creative is subject to editorial approval
  • Please refer to Are Media’s Ad Matrix to see where this ad unit can run

DEADLINES & DELIVERY

  • Creative must be delivered at least 5 working days prior to campaign go live date.
  • Images cannot be 3rd party ad-served, raw static image must be supplied.
  • Impression tracking is only available with static image creative (not custom coded).

For more support, contact your Are Media representative.