Solus eDM

Are Media connects with over 1.6 million subscribers each week through our email channel.

A mandatory production charge is required for Solus EDMs to create a responsive design and build by the Are Media s54 Creative Studio.

A responsive design ensures that the creative is adaptive to the device the email is viewed on and is therefore accessible to everyone.

Responsive Solus EDMs

Description
Specification
Creative Production:
Responsive Solus EDMs are designed and built by the Are Media s54 Creative Studio. A mandatory production fee is applicable
Copy Required:
Client to provide a headline, body copy (up to 50 words of copy) and call to action copy and link. Copy is subject to editorial approval and may be altered to suit our brands’ tone
Product Copy (if required):
For each product, client to provide product name, description (30 words of copy max.), price and call to action copy and link
Images Required:
High resolution, logo and brand/product images
Design Assets:
JPG, EPS or PNG (500px wide)
Subject Line:
Client to provide
Click Through URL:
Client to provide
Tracking:
Approved vendors third party impression and click tracking tags are also accepted. The impression tracker cannot redirect to another vendor’s pixel URL i.e to a survey pixel
SSL Compliance:
All ads must be secure and SSL compliant

Creative specifications can change at any time. Always refer to the Are Media Web Site for the Ad Specs prior to developing creative.

BUSINESS RULES

  • Campaign message: To drive high engagement rates EDMs should be offer-led, by including exclusive offers, coupons or discounts, and provide a clear CTA (Call To Action).
  • Subject line: Needs to be short, compelling and suitable to the brand (Editorial may alter to suit our brands’ tone)
  • Copy: Where possible, should be targeted / personalised to brand (e.g. Exclusive offer for BHG readers)

DEADLINES & DELIVERY

  • Creative must be delivered at least 10 working days prior to campaign go live date.
  • Images cannot be 3rd party ad-served, raw static image must be supplied.
  • Impression tracking is only available with static image creative (not custom coded).

For more support, contact your Are Media representative.