Sponsorships

Are Media offers three cross-platform sponsorship display options to advertisers across desktop and mobile: Platinum, Premium and Classic.

Sponsorships provide advertisers 100% SOV of all the ad positions on the page and can be bought as a homepage or section buyout.

NB: Are Media display sponsorship are sold and delivered on a CPM impression goal, not on a day rate. Any date ranges provided are estimates and therefore may vary.

Below are the ad formats for each Are Media sponsorship option. Refer below to the Sponsorship specifications ‘Notes’ section for supported ad formats for each site.

Platinum Sponsorship:
Wallpaper (1920×1200) or (2174×1195)~, Billboard (970×250), Leaderboard (728×90), Halfpage (300×600), MREC (300×250), Mobile Banner (320×50) & Playground XYZ Super Skin

Premium Sponsorship:
Gutters (160×600)*, Billboard (970×250), Leaderboard (728×90), Halfpage (300×600), MREC (300×250), Mobile Banner (320×50) & Playground XYZ Super Skin

Classic Sponsorship:
Leaderboard (728×90), MREC (300×250) & Mobile Banner (320×50)

Platinum Sponsorship - Specifications

Ad Type
Dimensions (px)
Max File Size
File Format
Wallpaper~
1920x1200 or 2174x1195
200KB (1920x1200) or 300 KB (2174x1195)
JPEG, GIF, PNG
Billboard
970x250
100KB
JPEG, GIF, PNG, HTML5
Leaderboard
728x90
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Half Page
300x600
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Medium Rectangle (MREC)
300x250
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Mobile Banner
320x50
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Playground XYZ Super Skin
Build ad unit on Playground XYZ site
Supply 'Preview link' from Playground XYZ

Notes:

~ Refer below for the appropriate Wallpaper dimensions and templates for each site:

  • Wallpaper (1920×1200): ELLE, Gourmet Traveller, Now to Love, Homes to Love & Women’s Weekly Food.
  • Wallpaper (2174×1195): Marie Claire, New Idea, WHO, That’s Life, Practical Parenting, Girlfriend, New Idea Food & Better Homes & Gardens.
  • Bonzai TruSkin: Bounty Parents, Beauty Crew & Practical Parenting can support a Bonzai TruSkin as an alternative to a Wallpaper.

NB: The following sites do not support Platinum Sponsorships: Beauty Heaven & Syrup.

Premium Sponsorship - Specifications

Ad Type
Dimensions (px)
Max File Size
File Format
Gutters*
160x600 or 155x950
100KB
JPEG, GIF, PNG, HTML5
Billboard
970x250
100KB
JPEG, GIF, PNG, HTML5
Leaderboard
728x90
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Half Page
300x600
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Medium Rectangle (MREC)
300x250
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Mobile Banner
320x50
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Playground XYZ Super Skin
Build ad unit on Playground XYZ site
Supply 'Preview link' from Playground XYZ

Notes:

* Refer below for a list of sites that support & do not support Gutters:

  • Gutters 160×600 : ELLE, Gourmet Traveller, Now to Love, Women’s Weekly Food & Homes to Love.
  • Gutters (155×950): Beauty Heaven
  • Do Not Support Gutters: Marie Claire, New Idea, WHO, That’s Life, Practical Parenting, Girlfriend, Syrup, Beauty Heaven, Beauty Crew, New Idea Food & Better Homes & Gardens.

Classic Sponsorship - Specifications

Ad Type
Dimensions (px)
Max File Size
File Format
Leaderboard
728x90
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Medium Rectangle (MREC)
300x250
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Mobile Banner
320x50
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5

BUSINESS RULES

  • Are Media display sponsorship are sold and delivered on a CPM impression goal, not on a day rate. Any date ranges provided are estimates and therefore may vary.
  • All creative is to include a valid clickthrough that opens in a new tab or window
  • Consider other ad placements that will serve alongside the wallpaper and the amount of logos and call-to-action’s in place
  • Creative specifications can change at any time. Always refer to the Are Media Web Site prior to developing creative. For complete guidelines, please click here
  • Please refer to Are Media’s Ad Matrix to see where this ad unit can run

DEADLINES & DELIVERY

  • Are Media display sponsorship are sold and delivered on a CPM impression goal, not on a day rate. Any date ranges provided are estimates and therefore may vary.
  • Creative must be delivered at least 5 business days prior to campaign go live date.
  • 3rd party creative must be live when submitted to allow adequate testing.
  • Failure to provide creative within these turn-around times may delay campaign start times.
  • All rich media ads are required to be served via a third party. Are Media accepts most third party ad servers; please consult with your Are Media Campaign Manager for confirmation.
  • All rich media ads are subject to testing.

For more support, contact your Are Media representative.