Standard Display Ad Units

Standard display formats are digital ads that are built in universal sizes, allowing them to run across almost all websites.

The most common type of digital advertising as well as one of the most versatile, standard display ads can be used for a wide range of marketing objectives from building awareness to driving action.

Standard display formats include three sizes (Leaderboard, MREC and Mobile Banner), to ensure ads run across both desktop and mobile devices.

Specifications

Ad Size
Dimensions (px)
File Size
Max File Size of Shared Libraries*
File Format
Leaderboard
728 x 90
100KB
40KB (gif) / 80KB (HTML5)
JPG, GIF, PNG, HTML5
Medium Rectangle (MREC)
300 x 250
100KB
40KB (gif) / 80KB (HTML5)
JPG, GIF, PNG, HTML5
Mobile Banner
320 x 50
100KB
40KB (gif) / 80KB (HTML5)
JPG, GIF, PNG, HTML5

*3rd party ad served only

BUSINESS RULES

  • All creative is to include a valid clickthrough that opens in a new tab or window
  • Creative with a white background must include a 1px solid border
  • Can contain animation and loop twice (play through 3 times)
  • Creative specifications can change at any time. Always refer to the Are Media web site prior to developing creative. For complete guidelines, please click here
  • Please refer to Are Media’s Ad Matrix to see where this ad unit can run

DEADLINES & DELIVERY

  • Creative must be delivered at least 5 business days prior to campaign go live date.
  • 3rd party creative must be live when submitted to allow adequate testing.
  • Failure to provide creative within these turn-around times may delay campaign start times.

 

For more support, contact your Are Media representative.