Multi-day villa takeover brings Adairs’ new summer collection to life through dining, design and immersive styling experiences

Adairs is partnering with Are Media’s Belle and Home Beautiful to transform Villa Alezalia in Sydney’s Bellevue Hill into the ultimate Summer House: a multi-day program of events celebrating the launch of Adairs’ new summer collection.

From 23–25 September, Summer House will transform Villa Alezalia into a curated celebration of Australian summer living. Guests from the Belle and Home Beautiful communities, Adairs Linen Lovers members, tastemakers and editorial guests will explore styled interiors, seasonal dining and expert-led sessions on entertaining at home.

Image: Summer House x Adairs and Are Media 

Summer House will open on Wednesday with a launch dinner hosted in partnership with Belle and Home Beautiful. The evening will bring the new collection to life through a beautifully styled, summer-inspired dining experience.

On Thursday, the activation will move from inspiration to participation with dedicated masterclasses. Guests will explore the curated spaces, experience the collection firsthand and discover the latest ideas in Australian interiors, styling and summer entertaining.

The three-day program will culminate on Friday with two ticketed consumer events hosted by Belle editor-in-chief Tanya Buchanan and Home Beautiful editor-in-chief Elle Lovelock. The sessions will offer expert advice and practical inspiration for refreshing the home for the season ahead.

Nicole Waudby, General Manager of Homes and Lifestyle at Are Media, said the activation demonstrates what Are Media’s lifestyle brands do best: bringing highly engaged communities closer to brands through meaningful consumer experiences.

“Adairs Summer House takes the partnership beyond traditional media, allowing consumers to experience the collection in a beautiful, inspiring and highly relevant setting.

“By bringing together the trusted voices of Belle and Home Beautiful, we are introducing two distinct and highly engaged audiences to the Adairs collection through a shared passion for styling, entertaining and living well.”

Elle Roseby, Group CEO Adairs Retail Group said: “This collaboration feels incredibly natural. Adairs, Belle and Home Beautiful share a passion for beautiful homes, thoughtful design and inspiring Australians to create spaces that feel both personal and enduring. Summer House is a celebration of the season ahead, bringing together styling, entertaining and the simple pleasure of spending time at home.”

The activation is supported by campaigns across Are Media’s print, digital and social channels, connecting Adairs with highly engaged audiences from inspiration to purchase.

Tickets to Friday’s consumer masterclasses, priced at $50 and including an exclusive gift bag valued at $300, are now sold out. Consumers can join the waitlist via Eventbrite should additional places become available.