A Unified, Omnichannel Data Ecosystem Built for Real Connection
In a market saturated with signals, quality matters more than quantity.
Are Media Commercial Data suite is an integrated, omnichannel targeting solution designed to connect brands with high-intent audiences inside trusted, authenticated environments in ways that are powerful, measurable and privacy-first.
We don’t rely on guesswork. We activate and target real behavioural data, real engagement, real women.
Ready to Activate Intelligence with Intent?
Discover how Are Media Commercial Data can power your next campaign with scale, precision and measurable performance.
Reach 9 in 10 Australian women across 33 premium brands spanning: Beauty & Fashion, Homes & Lifestyle, Luxury and Entertainment.
Within these trusted environments, audiences engage deeply and repeatedly. Every article read, category browsed, competition entered, subscription purchased and product clicked generates first-party behavioural signals which is the foundation of enabling 1:1 addressable targeting.
Not inferred. Not probabilistic. Observed.
That’s the difference.
Our data ecosystem captures:
- Declared demographics
- Content consumption behaviour
- Affiliate shopping signals
- Location visitation patterns
- Authenticated user interactions
This creates a persistent identity graph powered by ongoing engagement - not one-off data snapshots.
Advertisers don’t just buy targeting capability. They access a living, evolving audience intelligence suite.
Lifestyle Audiences Powered by Proprietary First-Party Data
32 lifestyle audience segments built from declared data + real content behaviour across Are Media brands.
Move beyond broad demographics. Activate against high-value lifestyle communities at scale.
Precision targeting with cultural relevance and meaningful reach.
Transactional Signals. Real Purchase Intent.
20 high-intent shopping segments derived from verified affiliate interactions.
These audiences are actively:
- Researching products
- Engaging with offers
- Clicking through to retailers
Reach consumers closer to conversion. Reduce wastage. Improve efficiency.
Real-World Behaviour Meets Digital Activation
Through our partnership with Azira, audiences are built using real-world visitation and movement patterns across retail, travel, automotive and services.
Digital campaigns can now connect to physical behaviours.
Drive measurable store visitation and real-world outcomes.
Secure First-Party Data Onboarding
Advertisers can securely onboard their own customer data via cleanroom integrations including LiveRamp and AdFixus.
Enable:
- Customer retargeting
- Lookalike modelling
- Suppression strategies
- Privacy-compliant activation
Greater control. Improved ROI. Smarter spend.
AI-Driven Contextual Intelligence & Brand Safety
AI-powered contextual analysis aligns campaigns with relevant editorial themes, sentiment and topics - while maintaining robust brand safety controls.
Greater relevance. Stronger brand suitability. Smarter placement.
When discovery is easy, credibility is everything.
Are Media combines:
- Trusted editorial environments
- Authenticated audience relationships
- Persistent first-party data
- High-intent behavioural signals
The result?
Stronger targeting. Clearer attribution. Smarter outcomes.