Posted 9 October 2025 in Press Release
New brand platforms and data products to shape the future of luxury
Are Media, Australia’s largest women’s lifestyle network, has unveiled a collection of new innovations and initiatives for its market-leading brands ELLE, marie claire, Gourmet Traveller and belle. This included the launch of Are Media Collectives, a customer segmentation tool, and a suite of initiatives to redefine how brands connect with Australia’s most influential audiences.
The announcements were made at Are Media’s exclusive event, New Era of Luxury, in The Pillars and Eleven Barrack in Sydney today, attended by leaders from the luxury sector, senior agency executives and editors from Are Media’s luxury portfolio. Hosted by Are Media CEO Jane Huxley and Director of Sales Anna Quinn, the showcase revealed how data, creativity and cultural influence are converging to shape the future of luxury media.
The event opened with a welcome from Gourmet Traveller Editor David Meagher and featured a collaboration with British forecasting consultancy The Future Laboratory, unveiling new research into how technological acceleration and shifting human values are reshaping creativity, trust and influence. A panel discussion followed, featuring ELLE Editor Jessica Bailey, marie claire Editor Georgie McCourt and belle Editor-in-Chief Tanya Buchanan, moderated by Nicky Briger, Are Media’s General Manager of Luxury. The discussion explored bold content, creative risk-taking and immersive audience experiences.
At the centre of the launch was Are Media Collectives, Australia’s most advanced female-led customer segmentation tool built from Are Media’s significant first party data assets. These unique audience segments across Are Media’s four content verticals will provide agencies and marketers a new mechanism to target audiences across its vast digital inventory.
Are Media Collectives will complement its new data offering in 2026 where it will launch new data partnerships, new shopper intent segments built from rich transactional first party data, and new onboarding pathways for advertisers to bring their first party data for targeting and suppression.
Are Media Director of Sales, Anna Quinn, said: “Are Media Collectives is the first of our new data products we will launch to allow our agencies and advertisers to target our unique first party audiences across Australia’s largest female network.
“Our goal is to create measurable business outcomes for our agency and advertising partners through the innovative use of our data products. By combining deep audience insights with decades of editorial instinct, we help brands show up in ways that are relevant, resonant and beautifully unexpected. Our new data products in 2026 will position Are Media to offer agencies and advertisers the most advanced data targeting capabilities across Australia’s largest female network.”
Alongside the launch of Collectives, Are Media announced a suite of new initiatives across its luxury brands, including:
Nicky Briger, General Manager of Luxury at Are Media, said: “We’re entering a new era where technology and humanity converge. By combining our audiences, premium content and brand partners, Are Media is creating powerful new pathways for marketers eager to connect with consumers and activate intention. This marks the start of a new chapter, where creativity, data and storytelling intersect to redefine luxury media in Australia.”
Check out Are Media’s Luxury Portfolio’s 2026 opportunities.
Launch of Are Media Collectives.
Are Media – where connection ignites intention