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*Print & Cross Platform - Source: Roy Morgan, December 2020
*Digital - Source: Nielsen Digital Content Ratings, April 2021 People 2+
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, April 2021
Gen Z are highly creative, connected, diverse, open-minded and seek authenticity. But beneath this, what do they think, feel and aspire to?
Bauer Media’s newest tentpole research, OFFSCRIPT, uncovers the emotional signature of Gen Z using a combination of artificial intelligence and semiotics.
Register your interest to learn about the key scripts for brands looking to connect with Gen Z.