The coolest, smartest fashion brand for stylish, creative women who want to be the first to know everything. ELLE edits what’s now, new and next, making it accessible for our readers, users, followers and fans.
*Print & Cross Platform - Source: Roy Morgan, June 2020
*Digital - Source: Nielsen Digital Content Ratings, October 2020 People 2+
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, October 2020
Gen Z are highly creative, connected, diverse, open-minded and seek authenticity. But beneath this, what do they think, feel and aspire to?
Bauer Media’s newest tentpole research, OFFSCRIPT, uncovers the emotional signature of Gen Z using a combination of artificial intelligence and semiotics.
Register your interest to learn about the key scripts for brands looking to connect with Gen Z.