that's life!

that's life! holds a powerful place in the hearts and minds of Australian women.

As the magazine with heart, it’s all about real, everyday lives, taking readers through a gamut of emotions, from tears to laughter, excitement, shock, hope and inspiration. With fashion, beauty, health, pets, cooking, money-saving advice, family and community, that’s life! reaches a loyal and growing audience of more than 1.5 million in print and online. Its’ pull-out puzzle magazine with 55+ puzzles and competitions with life-changing prizes offer unmatched engagement and interaction.

that's life! is a proven sales driver with one of Australia’s most responsive audiences, who completely trust both the content and the advertising.

Magazine Readers
Digital Audience
Social Connections

Linda Smith

that's life! is a brand with a heart that holds a unique place in the lives of heartland Australian women. Our dedicated audience love that's life! and engage with it as a friend. They come to us to share, they tell us their stories, and they actively participate in the brand.

About the Audience

*Print & Cross Platform - Source: Roy Morgan Single Source Australia, June 2023
*Digital - Source: Ipsos iris Online Audience Measurement Service, December 2023
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, July 2023

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