Content Conversations: NIVEA & The Power of Local Storytelling

Posted 4 November 2026 in Campaign

Welcome to Content Conversations – a series from Are Media exploring how marketers and creatives harness the power of content to build cultural connection and deliver measurable business impact.

In our latest episode, we sit down with NIVEA’s Head of Brand, Claire Barnett, to explore the power of local storytelling through Are Media’s partnership with NIVEA, bringing global brand strength together with distinctly Australian insight.

Partnering with The Australian Women’s Weekly and marie claire, the campaign brought intergenerational skincare rituals to life through authentic Australian stories, delivering a 64% uplift in purchase intent for NIVEA’s Q10 range.

Through tailored storytelling across print, digital and social, the campaign demonstrates how the right editorial environments and audience connections can translate into meaningful commercial results.

Watch the full episode below

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