Posted 24 March 2026 in Campaign
Welcome to Content Conversations – a new series from Are Media exploring how marketers and creatives use content to drive cultural connection and real business results.
In the latest episode, Susan Armstrong, GM Entertainment, dives into the Power of Entertainment.
Entertainment is more than escapism – it shapes culture, sparks conversation, and keeps audiences coming back for more.
In 2026, Australian consumers are seeking content that reflects their lives, celebrates their interests, and resonates with what matters most to them. Through trusted storytelling and iconic media brands, Are Media’s Entertainment portfolio continues to deliver the moments audiences love — across print, digital, social and experiential platforms.
From celebrity news and real-life stories to television moments and cultural conversations, our brands have been part of Australian households for decades.
Titles including Woman’s Day, New Idea, TV Week, That’s Life and Take 5 continue to connect with audiences through trusted storytelling and familiar voices that readers return to week after week.
Our campaigns are built around authentic storytelling, combining editorial expertise with brand partnerships to create content-led campaigns that live across multiple platforms.
From short-form social sparks to deeper digital engagement, our platforms create moments that travel across audiences – driving conversation, reach and cultural relevance.
Our entertainment audience is highly engaged, led by Gen X women who control 80% of consumer spending, alongside a broad cross-demographic audience passionate about entertainment, celebrity and culture.
Through campaigns, partnerships and editorial storytelling, Are Media creates moments that shape Australian culture – giving brands a powerful platform to connect with audiences where entertainment truly matters.
Discover how your brand can partner with Are Media to create multi-platform entertainment campaigns that resonate with engaged audiences.
Watch the full episode below