What we know to be so true today is when you change a woman’s life to give her more freedom, time, power, equality, you change the world. There is also a $15 trillion dollar economic upside to igniting women. In our Female Futures report in partnership with leading London based trend-forecasting agency, The Future Laboratory we explore what we can do as brands, leaders and people to be the change we all want to see and lead women into a new era.
Fluid Mindsets: Traditional identifiers of race, age and gender are becoming meaningless in a world that is borderless, ageing, connected and nomadic.
The Emotional Economy: Female traits such as emotional intelligence, empathy, vulnerability and intuition will be the future drivers of business. By 2020, emotional intelligence will be the sixth most sought after skill, ahead of decision making and negotiation. <i>Source: World Economic Forum</i>
Redefined Womanhood: In order to speak the language of today’s digital-first females, brands are abandoning tired design cues and challenging gender norms.
New health metrics and digital access:
Digital is democratising health and women’s experience in the work sphere