There is no widespread agreement about the names and definitions of generations but if we say that Baby Boomers born between 1946-1966 are in their 50’s, 60’s and early 70’s. Almost half have retired but almost a third are still working full-time. 62% own their home outright – this is 3xs the home ownership rate of their kids (27% of Gen X own their home outright)*. Compared with previous generations at this age, Baby Boomers are healthier, more active, better educated and have higher expectations. They get frustrated when wrongly stereotyped as old and unadventurous. Women feel 13 years younger than their actual age – and feel much younger than their mothers felt at the same age.
*Source: Roy Morgan March 2017