We found a DEFIANT woman. Who doesn't give a shit about advertisers.
The female economy is worth $28 trillion worldwide. The biggest slice of this market is women over the age of 50. Yet brands are invisible to her.
Are Media’s “DEFIANT” research reveals the mindset of a joyful generation, defying traditional expectations. It looks at her aspirations, her outlook on life, her hobbies, what she’s after, and where she’s at in her life right now. Findings from the research uncovered a significant cohort of women over 50, replacing ageing narratives with a new language of celebration and self-love.
Discover more about the findings and understand how to get the attention of the DEFIANT woman by requesting the whitepaper or a presentation from our team.