HerPulse Consumer Insights Report

Are Media’s HerPulse report takes a regular read of how our female audiences are thinking and feeling.

We take the pulse of over 600 women, aged 25-64, to cover cultural sentiment, and a deep dive into key categories which ultimately guides our content strategy. We share our insights with our advertisers to help them better connect with Australian women and their thoughts and feelings right now.

Below is a snapshot of the key findings from the latest surveys. Feel free to get in touch to request a bespoke presentation with further insights that could benefit your brand and guide your marketing strategy.

Relevant bespoke questions can be added to the next wave to help guide your marketing strategy. Questions are priced at $1500 per question (a maximum of 2 per advertiser) with a limited number available. Advertiser-specific questions will only be shared with the advertiser – along with the full report.

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HOW SHE’S FEELING RIGHT NOW AND WHAT SHE’S LOOKING FORWARD TO

 

WHAT CONTENT SHE WANTS TO SEE

She continues to seek out content around health and wellness (44%); feel good stories (40%) and managing mental health & stress (33%).

When thinking of getting away, she's also looking for local travel information (36%, +6% from May)

HERpulse 6.0 COMING SOON

HerPulse 6.0 will go into field in September 2020 with results available toward the end of the month. We will continue to track her feelings around COVID 19, the government and other key issues affecting Australia and the world. We’ll also check in again on how she is feeling around her career, any moves she’s made and explore further the themes of reinvention that we uncovered in 5.0.  Finally, attitudes to travel will continue to be a focus as Australia navigates its way through border closures and different restrictions by state.

ENGAGING WITH HER

As we continue to take the pulse of Australian women, Are MEdiar is developing responsive editorial and content opportunities to meet her needs and connect commercial partners with our audiences.

Get in touch to find out more about our content opportunities