How We Live

Are Media shares Australians’ passion for their homes catering to all tastes, budgets, levels of expertise and confidence. Bauer’s lifestyle brands offer escapism, inspiration and practical how-to information while guiding consumers through the purchase funnel.

Trusted advisors when it comes to decorating ideas for the home
Are the first among friends to make renovations to their home
First among friends to update their home interiors

Everyone’s a stylist

Home renovation TV shows, store displays, magazines and digital continue to create a culture of ‘styled’ homes. This exposure to home decorating is making Australians more confident and adventurous in using their home to display a sense of personal style.

Hospitable spaces

Australians draw inspiration from hotels, day spas and cinemas to create luxurious living and entertaining environments in their own homes.

Easy living

A house is hard work with weekends spent cutting grass and cleaning gutters and as Australians strive to achieve the right work-life balance and maximise time for themselves, they are seeking out products that make their life easier as well as saving time.

Calm spaces

Australians crave calm and clutter-free spaces in their homes to escape the stresses and pressures of the outside world.

Home Economics

The growing cost of energy is making it a priority for Australians to have cost-effective homes. There’s a great interest in going green but it’s driven more by household budgets than concern for the environment. Affordable energy sources and more energy-efficient homes are a focus for many Australian women.

Bringing the inside out

Australians have always loved their outdoor spaces and bringing the outdoors in has long been a design trend in their homes. Now we are also seeing a shift to taking the inside out, as key living elements seek to maximise space and the local climate.