Dyson

We created native beauty articles on ELLE and Harper’s BAZAAR to announce the launch of the Dyson Airwrap™ styler, providing readers with industry-first information on the tool, framed through Dyson’s Hair Science messaging and readers’ trust in the Dyson Supersonic hair dryer.

ELLE partnered with Dyson to develop a digital story that explored the Dyson Supersonic hair dryer. The engaging narrative featured stylistic videos and stills, along with copy, for a deep-dive into the new tool, its technologies and its capabilities. Through the beauty lens of Frizz and Fly-Aways, the campaign engaged with ELLE readers via a season-suited beauty topic.

VISUAL STORY

THE PRINT CAMPAIGN

In addition to the digital content, a three-page print execution appeared in both ELLE and Harper's BAZAAR magazines.

VIDEO CONTENT 

{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/bauer-ad-sales\/*","\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}