A trusted resource for today’s parents.

Bounty is an established brand in Australia that has been providing trusted information and support to expecting parents from the first trimester of pregnancy through to parents with toddlers and children for over 35 years.

There are multiple solutions for our partners to connect with parents and influencers through the Bounty ecosystem.

Hospital Solutions - Sampling

The Bounty Parent to Be bag has a national distribution of 241,893 reaching 78% of women from 13 – 16 weeks of their pregnancy in a trusted hospital environment. The New Parent bag is hand delivered by midwives and Bounty representatives within 48 hours of having their baby and reaches 86% (or 266,000) of new parents Australia wide.

Hospital Solutions – Information and content

The Bounty Pregnancy book delivers trusted content to pregnant women at a time when they are seeking out information. The book is inserted into the parent to be bag reaching 78% of expecting parents.
The Bounty Baby Care book is an essential resource for new parents that is distributed via the New Parent Bag reaching 86% of new parents. It is a trusted resource broken down by relevant chapters that parents can refer back to throughout the first 12 months.

Targeted information and EDMS

The Bounty Rewards EDM’s provide members access to targeted information on the development milestones of their pregnancy, baby and child. Members are rewarded with Bounty Rewards for the emails they open, therefore providing advertisers with open rates up to 45% and click throughs up to 30%.


Judged by our expert panel as well as real parents the Bounty Baby Awards provides consumers with a list of the top baby products from pregnancy through to parenthood. The Awards are promoted across each Bounty platform reaching over 500K pregnant women and new mothers.

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