New Year, New WHO: Are Media accelerates popular culture content with WHO editorial appointment 

Are Media has announced the appointment of Sophie Coghill as Digital Editor of WHO, effective immediately.

In her new role, Coghill will lead the growth of WHO’s digital presence as the brand accelerates its omnichannel expansion. Reporting to Editor Lyndsey Rodrigues, she will tap into audience and cultural trends, champion new formats and platforms, lean into WHO’s growing appetite for shoppable content, and deliver compelling celebrity and entertainment lifestyle stories that strengthen WHO’s reputation as a trusted source of pop culture and entertainment news.

Coghill joins WHO from Yahoo, where she worked as a News Reporter and was instrumental in driving audience growth through expert commentary and exclusive interviews. Her work includes a globally viral interview with Martha Stewart, highlighting her ability to create culturally relevant content that resonates with audiences both locally and internationally.

“Sophie is an exceptional digital editor, with sharp editorial instinct and a deep understanding of what entertainment audiences want right now. Her ideas, energy and calmness make her a perfect fit for WHO as we continue to deepen the brand across platforms,” said Rodrigues.

“With a number of exciting plans underway for the year ahead, from new content initiatives to brand extensions, Sophie’s fresh perspective, strong understanding of audience and wicked sense of humour make me incredibly excited about what she’ll bring to the next chapter of WHO.”

Coghill said she was thrilled to be joining the bold entertainment brand at a pivotal moment in its evolution. “WHO is such a loved and trusted brand, and I’m excited to help shape how it continues to show up for digital audiences.”

WHO content reaches hundreds of thousands of readers each week across print and digital*, engages over one million fans across its social channels**, and continues to expand through its newly launched podcast, The Group Chat, distributed via the iHeart Network and all major podcast platforms.