Are Media is where connection ignites intention.
So what does this mean? The main driver to creating connection is understanding – and that takes a long, long time to cultivate. This is our superpower, we have an authentic connection with Australian and New Zealand women because we have a deep understanding of them. How could we not? We’ve been around for close to a century after all. It’s this very heritage that gives us a unique perspective. We understand that society’s ideas of what it means to be a ‘woman’ has drastically changed since the first edition of Woman’s Day.. We’ve evolved as our world has evolved. But one thing remains the same. The power of the words we write and the stories we tell will always inspire, teach, inform, entertain and ignite action.
We have a relationship with 90% of Australian women. Our brands have spent years building trust and relationships with our audiences across every lifestage. All so you can leverage the right connection and intention to make your communications succeed
Our audiences are women of influence. They are category big spenders, household decision makers, early triallists, and early adopters which means more results, and less wastage.
Our audiences are more likely to take action after seeing your ads. They intentionally seek out our brands, and are happy to pay good money for them. They see advertising as part of the experience.
We are the thought leaders on how to drive action and intent. We know that reach alone doesn’t always drive a result. With our intuition and data-led know-how we can create the content and show you how to connect with these women.
