Posted 7 May 2025 in Announcement
New alliance creates Australia’s #1 women’s lifestyle network, reaching 10.4 million people a month
Are Media has cemented its position as Australia’s leading women’s lifestyle advertising network, unveiling a new partnership with People Inc (formerly Dotdash Meredith, DDM), the powerhouse behind some of the world’s most iconic media brands.
The strategic collaboration doubles Are Media’s digital reach – catapulting its monthly audience to 10.4* million people and creating Australia’s #1 women’s lifestyle network. This is in addition to Are Media’s monthly print reach of 6 million Australians**.
The partnership brings together Are Media’s powerhouse portfolio — including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, marie claire, ELLE, New Idea, WHO and more — with People Inc’s internationally celebrated brands such as PEOPLE, Allrecipes, Real Simple, FOOD & WINE and Better Homes & Gardens U.S.
By combining People Inc’s high-performing, content-rich environments with Are Media’s trusted local voice and category expertise, the partnership creates a compelling new platform for advertisers to connect with millions of engaged Australian consumers.
“This is a transformational moment for Are Media,” said Jane Huxley, Chief Executive Officer of Are Media. “By joining forces with one of the world’s most respected content companies, we’re expanding our scale and influence across every major lifestyle category — homes, food, fashion, beauty, and beyond.”
With People Inc’s existing Australian audience of 8.8* million, the partnership significantly enhances Are Media’s footprint in categories such as travel, tech, sustainability, and finance, opening up fresh opportunities for brands to tap into new audiences.
Anna Quinn, Are Media’s Director of Sales, said: “This partnership isn’t just about reach – it’s about relevance. People Inc’s globally loved brands offer rich, brand-safe environments that complement our trusted local content. Together, we’re enabling advertisers to engage high-value audiences in moments that matter, whether through premium storytelling, content-led commerce, or immersive brand experiences.”
The partnership with People Inc signals a new chapter in Are Media’s digital leadership – and a powerful new opportunity for brands to connect with the country’s most influential and action-orientated consumers.
Check out the video about the new Are Media and People Inc partnership below.