Are Media’s trusted homes, food and lifestyle brands strengthen audience connection in latest Roy Morgan results

Posted 26 May 2026 in Press Release

Are Media’s trusted homes, food and lifestyle brands strengthen audience connection in latest Roy Morgan results 7.4 million Australians reached cross-platform, with social community now reaching 22 million followers with engagement up 104% year-on-year

Are Media premium lifestyle brands have delivered strong results in the latest Roy Morgan Single Source Cross-Platform Readership data, with 7.4 million Australians engaging with its trusted content ecosystem across food, homes and women’s lifestyle, alongside continued momentum across social and digital platforms.

For the quarter ending March 2026, the results reinforce the important role Are Media brands continue to play in the lives of Australians, reflecting growing demand for content grounded in inspiration, aspiration and everyday utility, particularly around the things Australians care most deeply about: their homes, how they live, what they cook and the communities they connect with.

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Leading the momentum was Are Media’s Homes portfolio, with Better Homes and Gardens reaching a total cross-platform audience of 2.048 million Australians, while Australian House & Garden reached 925,000 Australians cross-platform and Home Beautiful grew print readership by 22% year-on-year.

Premium and aspirational lifestyle brands also delivered standout growth, with Belle increasing print readership by 57% year-on-year, highlighting continued demand for high-quality design, interiors and luxury living content.

Food, travel and regional lifestyle content continued to resonate strongly with audiences, with Australian Gourmet Traveller growing print readership by 43% year-on-year, while Country Style increased readership by 37% year-on-year, reflecting growing audience interest in slower living, regional experiences and connection-driven storytelling.

At the heart of Are Media’s portfolio, The Australian Women’s Weekly reached a total cross-platform audience of 1.668 million Australians, while also recording print readership growth both quarter-on-quarter and year-on-year of 2%, reinforcing its position as one of the country’s most trusted and enduring media brands.

Are Media’s weekly portfolio also continued to demonstrate strong habitual audience connection at scale, with Woman’s Day reaching 827,000 Australians cross-platform, New Idea reaching 649,000, Take 5 reaching 615,000, and TV Week reaching 513,000 Australians cross-platform every week.

Are Media’s premium fashion and beauty brands marie claire and ELLE Australia collectively reached almost 1 million Australians cross-platform, reinforcing strong demand for premium fashion, beauty and culture content.

Across the corresponding period, Are Media’s brands also grew their social communities to 22 million followers across platforms, with engagement increasing 104% year-on-year for the period ending March 2026.

Are Media CEO Sally Eagle said:

“These results reflect something much bigger than readership growth. They speak to what Australians are actively seeking out right now: trusted inspiration, practical utility, optimism and connection.“What’s particularly powerful is the breadth of that connection. Very few publishers can engage Australians across such a diverse range of passion points and life stages, at this scale and with this level of trust. In many cases, that trust has been built over generations, with some of our brands part of Australian culture for more than 100 years.

“To see that audience behaviour continue consistently across platforms reinforces the enduring role our lifestyle brands play in Australians’ lives, and the value premium editorial environments deliver in building meaningful audience connection and helping our partners solve real business challenges.”

Source: PRINT: Roy Morgan Single Source Australia, Mar26, Dec25, Mar25 – AP14+
CROSS-PLATFORM:  Total cross-platform audience includes print (average issue readership) and digital (website visitation and app usage), in an average 4 weeks 12 months to March 2026, December 2025, and March 2025 all people 14+. From Oct 25 the digital numbers are based on Roy Morgan iris. Social: Dash Social Are Media social followers as of March 2026 AP 16+

For more information, please contact:Luke Robinson – 0417548688 | luke@storydisco.com.au

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