BOUNTY

Bounty is an established Australian brand that has been providing trusted information and support to expecting parents from the first trimester of pregnancy, through to parents with toddlers and children, for more than 40 years. Reaching 80% of all pregnant women and new parents, more than 450,000 Bounty Bags are distributed by Bounty representatives at hospitals, pharmacies and ultrasounds clinics across Australia every year.

The brand has evolved to include a new digital destination, bountyparents.com.au providing mums and dads with how-to guides, expert advice, trusted product ratings, real user reviews and consumer-voted awards.

Our Bounty offering is continuing to expand to include multi-platform solutions enabling our advertising partners to connect with them at each life stage from pregnancy through each parenting milestone.

Digital Managing Editor

Sanchia Pegley

Bounty Parents is the go-to resource for new and expectant parents. Our engaged community comes to us for all things parenting from conception health through to starting high school. Australian parents respect our experience, passion and knowledge, and enjoy the lighter side at mum life.

BOUNTY BAG SAMPLING

The reach of the Bounty bag sampling program is unrivalled, reaching over 450,000 pregnant women and new mothers every year - this is 80% of all pregnant women and new mums!

The Bounty sampling program is comprised of two bags: a New Parent option as well as a Parent-To-Be bag.

The New Parent bag reaches new mothers within 48 hours of having their baby through hospital nationally.

The Parent-To-Be bag reaches pregnant women at 12-14 weeks of pregnancy through hospitals, obstetricians and ultrasound clinics around Australia.

Get in touch

BOUNTYPARENTS.COM.AU

Housed on an evolved digital platform, BountyParents.com.au provides a range of content and product solutions for parents at every stage of their family's journey. From product directories, reviews and trial teams, Bounty offers advertising partners an end-to-end solution for creating real, independent customer advocates for their brand.

We encourage Bounty members to earn Bounty Points by taking part in our trial teams. Members trial and review the product as well as provide invaluable insights that can then be amplified across each Bounty platform including digital and social.

Trial teams guarantee reviews on site that help optimise search capability and provide strong product insights ensuring sales conversions.

Get in touch

BOUNTY BABY AWARDS

The Bounty Baby Awards are the ultimate guide to all things parenting. With over 110,000 votes in previous years, the awards are consumer voted and have 30+ categories and reaches more than 500,000 potential customers.

All entries require a product listing on site and the winners of the Bounty Baby Awards receive a Gold, Silver and Bronze Bounty Baby Awards badges to use across their marketing material, packaging and POS.

This is a great opportunity for brands to align with a reputable brand like Bounty and showcase their amazing products with a win in their relevant category. Packages are also available for review generation, sampling, digital advertising and event sponsorship.

Get in touch

TARGETED INFORMATION & OFFERS

Bounty eDMs deliver information targeted to each member's stage and child's age via email. These emails provide members with access to expert content aimed at their stage of the parenting journey.

Get in touch
Brand Overview
i