Bounty is an established Australian brand that has been providing trusted information and support to expecting parents from the first trimester of pregnancy, through to parents with toddlers and children, for more than 35 years. Reaching 80% of all pregnant women and new parents, more than 500,000 Bounty Bags are distributed by Bounty representatives at hospitals across Australia every year.
The brand has evolved to include a new digital destination, bountyparents.com.au providing mums and dads with how-to guides, expert advice, trusted product ratings, real user reviews and consumer-voted awards.
Our Bounty offering is continuing to expand to include multi-platform solutions enabling our advertising partners to connect with them at each life stage from pregnancy through each parenting milestone.
For over 35 years Bounty Bags have informed and delighted new and expecting mothers. With our unique hospital distribution, Bounty Bags bring to Mums the most up-to-date information on the health of themselves and their baby’s and gives advertisers unprecedented reach in a trusted environment. All samples are approved by health professionals. Our one bag to one mum distribution means that a sampling campaign in Bounty delivers zero waste and is cheaper than posting a sample direct to the target market, it’s a compelling and unrivalled sampling medium. The combination of 100% accountable logistics, 78% market reach and zero wastage means Bounty delivers cost effective results in a unique and memorable way.