New data shows Are Media print titles reach more than 5.99 million Australians a month*

Home and food magazine brands were the star performers for Are Media, the leading omnichannel content company for women, in the new Roy Morgan readership numbers.

The combined readership of Are Media print grew to 5.99 million readers a month in the September quarter compared to the previous quarter.

Better Homes and Gardens lead the pack as the most-read paid print magazine in Australia, with 1.825 million readers (average issue).

Also in the home category, Country Style increased its readership 20% year-on-year to 218,000, while Australian House & Garden was up 4% year-on-year to 727,000 readers and Belle increased 1% quarter-on-quarter to 124,000.

Gourmet Traveller was another standout, with its readership growing 11% year-on-year to 244,000. New Idea Food jumped 19% year-on-year to 126,000, while Diabetic Living was up 15% year-on-year to 316,000.

The Australian Women’s Weekly’s print audience remained stable at 1.2 million.

Both Woman’s Day and TV WEEK saw quarter-on-quarter print readership growth, with the latter up 3% to 342,000 and the former up 1% to 712,000.

Total cross-platform audiences (print and digital) also increased, with Better Homes and Gardens leading the charge at over 2.2 million, followed by Woman’s Day with 1.9 million and The Australian Women’s Weekly at 1.6 million.**

Are Media Chief Executive Officer, Jane Huxley, said: “In tough economic times, people turn to brands they know and trust. Add in cost-of-living pressures and it’s no surprise that our home and food brands have attracted more readers over the past year. Better Homes and Gardens, Gourmet Traveller, Belle, Australian House & Garden and our other brands are highly trusted sources of information and inspiration, with a strong connection to Australians.

“Every day, across our myriad brands we create cultural capital that influences buying behaviour. Many people come to our brands with an intent to buy, and it’s our job to convert that intent to action for our commercial partners.”

* Source: Reach is based on a four-week schedule using Roy Morgan Single Source Australia, 12 months to September 2024.

**Source: Roy Morgan Single Source Australia, 12 months to September 2024.

Total cross-platform audience includes print – average issue readership and digital – website visitation and app usage in an average 4 weeks.

Are Media – where connection ignites intention