Connecting and engaging the everyday woman with practical lifestyle tips, feel-good stories and breaking celebrity news.
New Idea provides the ultimate everyday escape. With a relatable voice, it delivers celebrity news, royal updates,and exclusives that keep audiences entertained.
From quic and easy recipes, to expert-backed health and lifestyle advice, handy shopping guides and travel inspiration, New Idea aims to make life easier...and a little more fun!
New Idea is an entertaining and playful catch up with a good friend. It’s a one-stop read that mixes international and local celebrity with royal news, entertainment and real life stories while adding in all aspects of lifestyle features that readers love, from health and well-being to parenting and food. As the number one Australian authority on all things royal, New Idea also provides an insider’s view of current palace life as well as taking the occasional nostalgic trip back in time.
Readers choose New Idea to escape from their day to day and feel connected to the people and places that matter to them.
**Print & Cross Platform - Source: Roy Morgan Single Source Australia, March 2025
*Digital - Source: Ipsos iris Online Audience Measurement Service, April 2024 - March 2025, Age 14+ (Excl Diabetic Living)
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, March 2025
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